The Impossible Whopper is one of the most successful product launches in Burger King’s history, according to a company spokesperson.
The sandwich initially launched in 59 stores around St. Louis in Missouri on April 1. According to BK bosses, the launch ‘exceeded expectations’, and went on to roll out across all of Burger King’s 7,000 US outlets.
According to a Burger King spokesperson: “[The Impossible Whopper has] become one of the most successful product launches in brand history, leading to outstanding comparable sales of positive five percent this past quarter.”
It features the same burger build as the store’s traditional beef-based Whopper, replacing the patty with Impossible Foods’ plant-based version. It also contains tomatoes, lettuce, mayonnaise, pickles, and sliced white onions on a sesame seed bun. Mayo can be removed to make the option free of animal ingredients.
In addition, the chain is also testing meatless options in Europe. It recently launched its ‘Rebel Whopper’ – featuring a plant-based patty from The Vegetarian Butcher – in more than 2,500 restaurants in 25 countries across Europe (the Impossible patty has not yet been approved for use in Europe).
The Rebel Whopper features the same burger build as the store’s traditional beef-based option – tomatoes, lettuce, mayonnaise, pickles, and sliced white onions on sesame seed bun. Mayo can be removed to make the option free of animal ingredients, though it is not vegan as the patty is cooked on the same grill as meat.
Original source: www.plantbasednews.org