The Foods and Drinks we’re craving in the time of Coronavirus
Tastewise, an AI-powered food intelligence startup has been looking into the food and beverages we crave during the current pandemic.
In this time of global pandemic, consumers are increasingly aware of their health the best ways to defend it. Tastewise says that while the past year has seen a huge uptake of interest in food and beverage with functional benefits, the current climate is seeing “staggering growth” in this area.
The new findings include the following:
‘Immune system’ as a desired function of food and beverage is rising +66% MoM. Typically, as we approach the end of winter, we expect to see less of this. However, current concerns have changed the pattern.
Immunity, stress relief, medicinal benefits, and more are all skyrocketing. It is more important now than ever for food industry players to understand what solutions consumers look for in stressful times, and why.
Top three ways consumers are trying to boost their health
Immune system: +27% social increase // 36% user growth
Interest in “immune system” is up 66% MoM. Usually, as we are getting closer to the end of winter we expect to see less of this function – but Covid-19 changed that.
Example: Elderberry is up +108% in consumer conversations at home about “immune system”
Increasingly relevant as consumers find themselves in a time of health, social and economic upheaval. The motivation is experiencing +12% YoY growth and will likely drastically increase moving forward.
Example: Rosemary is up 114% YoY for “stress relief”
Food-based sickness treatments help people to take a proactive approach to preserve their health; 45% more consumers YoY are focused on this quality. We expect to see that number climb over the coming months.
Example: Trending hashtag #sickday
4 ingredients that support consumer health efforts:
Melon is up +28% for sickness treatment
Fruits, like citrus, are well known for their health-protecting qualities; vitamin-c-rich melon is demonstrating very early signals of a potential trend for health benefits.
For example, Bitter melon is known in non-western medicine for its healing properties.