Internet search trends suggest that the conversation around animal agriculture, cruelty and climate change is having a real impact on Canadian interests.
Recent Google search trends revealed by SEMrush shows steeping interest in veganism and related searches in Canada, with the British Columbia region leading the stride towards the cruelty-free lifestyle.
Canadians are not only showing a growing interest for a vegan diet, but are also inclined to living an ethical lifestyle. Many consumers are searching for terms like ‘vegan fashion’ and ‘vegan leather,’ in addition to searches on food and diet.
The SEMrush data showed there has been a jump in growth for veganism related searches from February of last year to January of this year, with food-related searches including ‘vegan cheese’ (highest volume- 5317 average monthly searches) and ‘vegan banana bread,’ (second highest- 5000 average monthly searches) topping the list, The London Free Press reports.
Searches for non-food terms like ‘vegan cosmetics,’ ‘vegan fashion’ and ‘vegan leather’ have tremendously grown, too. For instance, ‘vegan leather’ and ‘vegan fashion’ have grown up to 94% and 40% respectively since 2016.
The British Columbia region showed the most interest in the plant-based lifestyle, with 1,446 searches per million people. The next spot is held by Ontario, with an average of 1,257 searches per million people. Yukon, Nunavut the Northwest Territories make the rest of the top five most vegan-interested populations in Canada.
Other details include search trends for vegan celebrities. Global stars like Joaquin Phoenix, Ariana Grande, Arnold Schwarzenegger, Leonardo Di Caprio, and the list topping Tom Brady, are some of the vegan celebrities being searched according to the report.
“Things are Changing Really Fast…”
A Canadian National Observer report from last month states Canada’s Generation Z is increasingly stepping forward to battle climate change, and going vegan is a part of it.
“Things are changing really fast, faster than ever really,” says the principal investigator of a study by Agri-Food Analytics Lab, referring to the updated data showing 10.2 million Canadians who have already restricted meat completely (or partially) from their diets, from the 6.4 million Canadians estimated from last year.
From Canada’s major fast-food chains introducing more and more plant-based foods to global celebrities like Billie Eilish and Greta Thunberg influencing their fans to go vegan, the growth has been unmissably obvious.
Just recently, the fast-food giant Wendy’s launched a new plant-based burger developed in-house called the Plantiful. However, the burger is explicitly called plant-based and not vegan since it is cooked on the same grill and also comes with cheese and mayo, unless requested otherwise.
Original source: https://vegworldmag.com/