Coinciding with the release of one of the most highly anticipated movies of his career, the Joker star has joined forces with PETA once again to share a very simple truth with the world: “We Are All Animals.”

The campaign also encourages everyone to “live vegan” and help “end speciesism,” which – like sexism, racism, and other forms of discrimination – is an oppressive belief that promotes the idea that all other animal species are inferior to humans.

“When we look at the world through another animal’s eyes, we see that inside we’re all the same, and that we all deserve to live free from suffering,” says Joaquin, who has been vegan since he was 3 years old.

PETA’s making sure the message of equality and empathy stands out in a big way with the campaign having prime placement on its very own billboard in one of the world’s most visited tourist attractions, Times Square, that sees over 300,000 visitors pass through daily.

Joaquin has lent his compassionate voice to a number of powerful PETA campaigns. He’s spoken out against wool in his “Cruelty Doesn’t Suit Me” ad. He’s “drowned” to show how fish typically suffer in their last moments of life. When he saw undercover footage of China’s dog-leather industry, he called it “one of the the worst things I’ve ever seen.”

Original source: www.peta.org