The NYC “Eat A Whole Lot More Plants” campaign aims to encourage healthy eating amongst New Yorkers.

A new campaign called “Eat A Whole Lot More Plants” has launched in New York City to encourage citizens to adopt a healthy, balanced diet.

Ads for the campaign will run on television, radio, subways, NYCLink, outdoor media, and digital channels. The ads will explain the benefits of whole plant foods such as fruits, vegetables, whole grains, beans, and nuts, highlighting their nutrient density and lack of sodium, added sugar, or unhealthy fats.

There will also be an emphasis on the role of plant-based foods in preventing chronic diseases such as Type 2 diabetes, heart disease, and hypertension. The campaign will explore simple swaps such as replacing meat with beans, and will suggest culturally diverse plant-based meals. Advice and support will be provided to those who cannot currently access healthy foods.

“Research published in the Journal of the American Heart Association suggests that eating more plant-based foods may be linked to better heart health at any age,” said Robin Vitale, Vice President of Community Impact at the American Heart Association, New York City. “While more research is needed to understand the long-term impact of a strict diet of this nature on heart health, the cardiovascular benefits of plant-based foods are undeniable. We applaud the city for advancing these efforts.”

Cultivating a healthier future

The “Eat A Whole Lot More Plants” campaign has been devised by the New York City Health Department and spearheaded by the city’s mayor, Eric Adams. Mayor Adams has previously advanced several initiatives to improve health through plant-based diets, including offering fully plant-based menus in public schools and making plant-based meals the default option in hospitals.

The city also runs a Plant-Based Lifestyle Medicine Program – which prioritizes diet and exercise over medication – at five hospitals. Research indicates that the majority of New Yorkers are very supportive of these initiatives.

“With the ‘Eat A Whole Lot More Plants’ campaign, we are continuing the important work of transforming New Yorkers’ menus, improving their health, and building a more sustainable world,” said Mayor Adams. “A plant-based lifestyle transformed my life, and helped put my type 2 diabetes into remission. By embracing the power of plants, and ensuring every neighbourhood across our city has both the knowledge and the access to healthy foods, we can cultivate a healthier future, one plant-based meal at a time.”

Original source: https://vegconomist.com