


The cunning marketing behind Big Meat
Big meat brands use hidden meanings behind their advertising to fuel meat consumption in an attempt to slow plant-based change in society. What does “being a man” have in common with eating meat? Or “being a good mother” with cooking meat for dinner? Nothing! But the...
Unethical treatment of farm animals is a cause of climate change
Unethically farming animals in order to satiate a large demand for animal products is one of the driving forces behind climate catastrophe. A slab of juicy ribeye meat or a rotisserie chicken leg may cause some mouths to water, but that should be stopped by the...
Danone transforming one of its facilities into a completely plant-based production plant
The international dairy giant has announced that it will convert a French dairy factory into an oat milk plant as demand for plant-based milk rapidly increases worldwide. Cornered by plant-based demand, the dairy industry and its food giants have no choice but to...
Denmark to subsidise farmers who produce plant-based foods
Plant-based foods have been given priority in an agricultural agreement, with 580 million DKK ($90M) being be available to farmers who produce plant-based foods. For the first time in history, plant-based foods have been given priority in an agricultural agreement,...