Vegans are motivated by feelings of empowerment, says study
A new study finds that vegans are more likely to commit to their diet based on feelings of ethical obligation and a general sense of responsibility. We have all been there: we begin a dietary shift for one reason or another, and inevitably, we find ourselves slipping...
Watch what you’re saying – rise in veganism could change the language
The growing popularity of veganism is starting to filter through to our use of everyday language where animals and meat are often linked to bad behaviour. Metaphors referencing meat are growing less and less popular when people realise they reinforce the negative...
The American meat industry’s cruelty cannot be hidden any longer
The COVID-19 is showing us what the true cost of meat is. It is now impossible to ignore the need for a reformed food system. “Last spring, amid widespread covid outbreaks at meatpacking plants throughout the country, I led a team of investigators in Iowa in...
Media failing to report on link between animal agriculture and climate change
The facts are stacked against the animal agriculture industry when it comes to climate change, so why aren’t we more informed? It seems like dozens of scientific reports and studies have come out lately showing that eating way fewer animals and way more plants...
There is no such thing as sustainable beef
Animal agriculture is the most destructive force on the planet. Mass veganism is the only way to combat the impact of climate catastrophe. While veganism is increasingly understood to be the most sustainable way to eat, it is still regularly insisted that certain...
