Climate change is the backdrop to our lives, but it’s missing in the movies. A movement is building to change this.
During the summer of 2023, Matthew Schneider-Mayerson and a team of fellow researchers binge-watched 250 of the most-rated movies from the past decade – purely for research purposes.
The group was primarily keeping an eye out for one thing: Is climate change mentioned? In most cases, the answer is no.
Only 13 percent of the films had any sort of acknowledgment of this massive problem changing the world and our everyday lives, according to the study, which was published in February. The researchers also assessed how this environmental crisis is represented: Some of the films centered the plot entirely around climate-fueled weather disasters, while others just off-handedly brought up climate change in dialogue.
Research shows that these climate portrayals in fictional movies and shows are crucial for influencing behavior in the real world. Now, there is a growing movement in the movie industry for filmmakers and production execs to embrace climate change content on the big screen.
The Climate Genre: Climate impacts are pervading all parts of society in big and small ways, from fueling hurricanes to worsening seasonal allergies. However, the issue is often conspicuously absent from fictional films. Directors have cited a variety of reasons for this omission, including scientific knowledge gaps and fears of alienating viewers given the politicization of climate change.
In 2024, researchers, including Schneider-Mayerson, and nonprofit story consultancy Good Energy developed a climate reality check – a Bechdel test of sorts – for films to enable writers and the broader film sector to “interrogate their own stories,” according to the group’s website. It has two simple criteria: Does climate change exist in the movie, and does a character know it? The test only applies to movies set here on Earth around the present day, rather than other planets, fantasy universes or the past.
To get a pulse check on the industry as a whole, the researchers assessed 250 popular films from 2013 to 2022, ranging from “Toy Story 4” to “Scream.” They discovered that around a tenth of the films passed the climate reality check, and climate inclusion became more common over time.
“I think the reality is that those exemplars are fantastic, and we need more of them, but everything else has its own impact too,” Schneider-Mayerson told me. “All of the stories that never acknowledge climate change or any other ongoing environmental problem also have an impact on us.”
In the new, separate study, Schneider-Mayerson took this assessment one step further to look at how climate change and other environmental issues like pollution and biodiversity loss are discussed in the films. According to the research, climate change was most present in science fiction, adventure and mystery genres, and the issue was most often talked about at a global scale. That’s great, but movies should also discuss climate impacts in everyday life, Schneider-Mayerson said.
“Climate change is a global epic problem, but it’s also something that is affecting people’s lives and livelihoods, and the ability to have children and romances and all these things,” he said. “If we want to sort of accurately represent the ways that climate change is affecting the world around us, you know, we need stories that are operating at both of those scales.”
Schneider-Mayerson understands that people don’t always want to sit down for a two-hour movie entirely centered around climate change, sometimes because they hit too close to home. That’s why expanding climate content across genres is important, he said.
For example, the comedy slasher film “Happy Death Day” follows a college student who has to relive the same day to try to solve her own murder. Throughout the day, she runs into a climate activist, who asks if people on campus want to help “stop global warming.” Per the study’s metrics, that counts as a climate mention – or more accurately, six climate mentions, since the main character is repeating the day.
“Most of us turn to films and TV shows for relaxation or distraction – not necessarily to think about real world problems. As such, I think films like ‘Happy Death Day’ are even more important, perhaps, than climate-centered films, because people who either don’t prioritize climate change or don’t believe that it’s an important problem” will see them, he said. “If we see problems repeated, then we think more about them, and we tend to think that they’re more urgent and sort of demand more of a response. If we never hear about a problem, it’s easy just not to think about it.”
Real-World Impacts: While reality can inspire fiction, we’ve long known that movies can also influence real behaviors. That’s the main reason companies pay thousands or millions of dollars to feature their products in films. A 2017 study found that climate change in mass media may lead to more environmentally friendly behavior and help viewers understand more complex topics.
But in some cases, television and movies can drive unsustainable practices – sometimes inadvertently. Take “The White Lotus,” a popular show currently running on the streaming platform Max. Each season is set in a different nature-centric location, including Hawaii, Italy and Thailand. And each season also triggers a massive influx of tourism in these areas, something researchers have dubbed “The White Lotus Effect,” The Guardian reports. This can put natural resources in these regions at risk and increase carbon-heavy flight travel, experts say.
Similar trends may have occurred after the show “Yellowstone” started airing, with people near the national park reporting increased tourism and land development pressure.
The show “made owning a piece of this landscape glamorous around the same time the pandemic and remote work drove more people to do so,” Arthur Middleton, a professor of environmental management at the University of California, Berkeley, wrote in an op-ed for The New York Times. He studies the Greater Yellowstone ecosystem. “While there is no data explicitly linking the television show to development, it only takes a small number of new homes in each valley near Yellowstone to change its future,” he said.
But shows and movies can also provide a boon to local economies and help support local conservation, if production is done sustainably and equitably, Grist reports. In the climate space, advocates and even government agencies are using popular shows and movies to help teach people how to adapt or lower emissions. For example, the Federal Emergency Management Agency recently partnered with DreamWorks Animation and the Ad Council to release a series of public service announcements featuring the animated crime-fighting pup Dog Man to help children prepare for disasters like hurricanes and wildfires.
Though the movie industry is still slow to pick up climate content on screen, Hollywood itself was recently forced to face the reality of the present crisis head on as fires tore through greater Los Angeles in January. As disasters continue to hit, it’s crucial that filmmakers use their influence to help educate the public on impacts and solutions, according to the founders of the Hollywood Climate Summit, a nonprofit group of movie industry folks dedicated to this cause.
“We need to embrace creating an industrywide environment for telling climate stories,” the founders wrote for The Hollywood Reporter. “Doing so will open the door to dozens more ways to portray the present and future that will defy apathy and encourage action.”
Original source: https://insideclimatenews.org
