With more celebrities, cities, and businesses participating than ever before, Veganuary 2025 is off to a strong start!
Veganuary is a global phenomenon and an annual healthy new year’s campaign that encourages people to remove animal products from their plates for the month of January.
The organisation has been growing steadily every year since its inception, running for the first time in 2015. In 2024, more than a decade after it was founded, the initiative announced its largest recorded audience, with 1.8 million sign-ups worldwide. What began as a simple idea from a British couple has by now grown into one of the most successful global movements for dietary change, nutrition education and consumer-driven food systems transformation. With increased participation at every cycle, Veganuary 2025 promises to be its most successful run yet.
Surveyed participants from 2024 showed that 81 percent of respondents have maintained a dramatic reduction in their animal product consumption. Nearly two-thirds of people who have continued to eat a fully vegan diet by the six month milestone and have experienced improvements to their health reporting; increased energy for 59 percent, improved mood for 57 percent, better skin for 54 percent and 48 percent of participants indicated a desired change in body weight. Notably 58 percent of respondents said Veganuary helped them to make more sustainable food choices and 55 percent said it helped them to make healthier food choices.
Major international celebrities have endorsed Veganuary as its ambassadors including Billie Eilish, Woody Harrelson, Joaquin Phoenix, Paul McCartney, Evanna Lynch, Alicia Silverstone, Mayim Bialik, James Moore, Peter Egan, cricket coach Jason Gillespie, strength athlete John Machin, strongman champion Patrik Baboumian, and chefs Hugh Fearnley-Whittingstall, Ainsley Harriott, Kwoklyn Wan, Freya Cox and Giuseppe Federici – to name a few.
“We all have the power to make the world kinder, greener, and healthier this new year by trying vegan for January. It’s great to see so many embracing this opportunity around the country and the world,” says Veganuary’s US Director, Sandra Hungate.
Original source: https://proveg.com
https://www.animalagricultureclimatechange.org/veganuary-celebrity-ambassadors/
