Unleashing the devastating force: combating wildfires with empowering action
Choices in purchasing have a social, political and environmental value. If everyone reduced their consumption of meat, the wildfires would immediately decrease. The fires in the world’s great forests are increasing every year. In the summer of 2019 more than 5...
How dominant big meat and dairy are maliciously undermining the growth of alternative protein
Research analyses subsidies and policies to show how the meat and dairy lobby is stifling the alternative protein sector, which has a much smaller environmental footprint. According to one estimate, livestock production causes 15% of all global greenhouse gas...
Cattle, not wild horses, are damaging public lands
Cattle reared for human consumption are having a massive ecological impact on the natural environment. We are so very tired of the totally unfounded argument that wild horse grazing damages public lands. It cannot, and does not. Cattle on the other hand are very...
How food labels humane-wash animal agriculture
Animal agriculture is unethical and inhumane regardless of what is said on the food label with welfare labels in the U.S. often being a form of humane-washing. Food labels claiming that animal products are “cage-free,” “hormone-free,” “vegetarian-fed,” or “humane”...









